Throughout his career, ANATOLY NIRSHBERG has excelled in reimagining and repositioning brands for profitable growth. He is a design thinker who brings a strategic and holistic approach to problem solving and proven success in developing processes that help companies scale, establish a mission-driven culture, harness the power of technology, and manage rapid change. As managing director of ParadigmNEXT, he leverages his natural creativity, versatility, communication skills, and deep experiential knowledge to execute integrated, next-level marketing campaigns that consistently hit customer targets and increase stakeholder value.Early on, Anatoly developed an interest in business and worked various odd jobs to earn money. As a young entrepreneur, he carried forward a strong work ethic instilled in him by his parents and learned the intricacies of growing an enterprise. He founded and ran his own independent mortgage brokerage at age 21 before embarking on a journey that would take him from residential finance to call centers and logistics companies to multiple endeavors in the commercial construction space. His exposure to various industries has taught him how to isolate the marketing opportunity and adapt his value proposition to best meet each client’s unique needs. Through the lens of digital marketing, Anatoly lends a fresh perspective to organizations facing complex business challenges in leveraging their stories and navigating the ever-changing virtual landscape. As managing director of BizCast HQ, he widens his gestalt view of business through state-of-the-art video production, an adaptation that places him at the cutting edge of brand storytelling. Clients gain a strong competitive advantage through Anatoly’s professional network of senior executives, company owners, innovators, PR professionals, media outlets, and associations, enabling them to amplify their thought leadership content and expand their audience. Anatoly understands that business success is tied to relationships and collaboration. He is especially interested in connecting with C-level executives at B2B companies in the manufacturing, logistics, commercial real estate, private equity, large-scale construction industries (and related services).