If marketing and branding to Chinese households and firms in North America is a priority for you, you have found the experts. Mandarin Communications Group (‘MCG’) is a leading North American-based marketing and media company with offices in New York, Chicago, San Francisco, and Los Angeles. We exist to support our clients‘ efforts to brand and market themselves to niche, yet compelling, Chinese demographic audience segments in North America. Effective engagement with Chinese households and Chinese corporates in North America requires an understanding of psychology/ behavioral trends, preferences, and aspirations amongst key demographic segments, including: students, urban professionals, suburban families, business executives, and civic leaders. MCG is sought after by marketing executives seeking to engage Mandarin-speaking households and Chinese corporates in North America. To advance our clients' branding/marketing efforts, MCG offers a scope of capabilities: Research & Consulting, Publishing, and Brand Activations.