In today’s crowded marketplace, brands that deliver packaged goods emerge every day — and loyalty is thin. To achieve a competitive advantage, companies must remember that their packaging contains far more than the product. It holds the potential to serve as an organizing principle for business and springboard for value creation.
Joining me today is Roland Jacobs from AspireUp and David Molo from Paper Tube for an engaging discussion on how packaging creates experience, communicates brand value, and drives marketing and merchandising.
Today we are going to discuss:
- How does packaging bring a product to life?
- What features should companies look for in new packaging?
- How does packaging support sustainability?
- What key industries are most impacted by packaging design?