About
Rowboat Creative is a full-spectrum merchandising and branding company with services ranging from product development, screen printing, embroidery, cut & sew programs, and product fulfillment. As the President of Rowboat Creative,Lucas has played a large role in managing the chaos for many years dealt to Rowboat Creative by musicians, visual artists, designers, Fortune 500 companies, marketing firms, and festival promoters.
Lucas and Rowboat Creative have helped to bridge the gap between artist/creative(s) and manufacturing with a firm understanding of industry and trend.
"I have always been the business-minded 'art kid’," Guariglia says. With more than 10 years under his belts as a full-time touring musician, Lucas noticed that a band’s main source of income had shifted years ago from record sales to touring and merchandising. Traditionally, an outside vendor would mark up the garments, print them, and then charge for them. Usually with undesired results and experience along the way. Lucas and his co-founding partner, Joe Zangrilli, were confident that Rowboat Creative could provide superior quality, excellent customer service, and most importantly, a better knowledge of the very industry and marketplace Rowboat was operating in.
Rowboat Creative has grown to occupy over 50,000 square feet in Chicago's Logan Square Industrial Corridor and has not only become a staple in the decorated apparel/merchandising industry, but is consistently regarded as one of the industries fastest growing.
Lucas has completed 5 triathlons, is an avid musician/artist, believes that there is always an alternative to giving up or giving in, and that it is absolutely crucial to be aware of all sides of whatever industry you find yourself in.
Videos (2)
Failure Doesn’t Mean The Demise Of Anything
You Can’t Give Up, No Matter What
