Rowboat Creative is a service that provides custom screen printing and embroidering services to clients. Lucas Guariglia, the President and Director of Sales, talks about the importance of finding balance between developing and meeting the expectations of the business, and building a healthy culture that encourages and rewards employees who go the extra mile. This ensures that the company will continue to thrive. Sometimes, Guariglia mentions, the decisions one makes as a leader will not be met positively – but it’s important to discover why that tension exists within the company and how to solve it so there are compromises that work for everyone. Building up a career path for employees and making sure they are creatively in control of the projects they work on, is also important in making sure that employee satisfaction and retention stays high. To learn more about Guariglia and Rowboat Creative, watch the full BizCastHQ video.