
share this page
About
Wes is the co-founder and CEO at Direct® where he oversees the company's growth and development. Founded in 2017, Direct is an end to end enterprise software platform for vacation rental management. The all-in-one property management system adds tremendous value by bringing every feature professional managers with 100+ units need to operate under one roof, including a proprietary channel manager (directly integrated with Airbnb, HomeAway, and Booking.com), CRM, fully-automated housekeeping & maintenance workflows, white label website builder, accounting with fully-integrated payouts, smart home automation, revenue management, auto messaging, and much more.Prior to starting Direct, Wes began his career in the late 2000’s working on the front lines with hundreds of short-term rental property owners in 10 markets across the country who listed on his site GamedayHousing (which still operates and currently runs on Direct). Along the way, he helped his clients generate over $10 MM in income, and then spun off a vacation rental marketplace called Vaystays that consolidated professionally managed units across the globe. During this transition Wes experienced firsthand the difficulties working with incumbent B2B property management systems, and made a decision in early 2017 to completely pivot his focus to Direct.
Alongside co-founder Chad O’Farrell, Wes is focused on providing professionals in the space with a next-gen, innovative software solution that is built to work at scale in response to the major consolidation currently underway in this emerging asset class.
Company Spotlight in Tech

Slack and Company
videos (1)
Gary Slack

Newark element14
videos (1)
Tamara Jurgenson

VineSprout Public Relations
videos (1)
Ben Pavlovic

Specifix
videos (1)

Artisan Talent
videos (2)
Bejan Douraghy

Avail
videos (2)
Ryan Coon

Scientel Solutions
videos (1)
Nelson Santos

SG Interactive
videos (1)
Jordan Levin

Keeper Security, Inc.
videos (2)
Darren Guccione

Winston Privacy
videos (1)

Kamea Networks & Technology
videos (1)
Chach DalSanto

Signature Retail Services
videos (1)
Dan Perry

Lightstream
videos (2)
Stu Grubbs

Public Good Software, Inc.
videos (3)
Melissa Anderson

Lemko
videos (1)
Bo Pyskir

Alive Telecom
videos (2)
Daniel Barton

4C Insights
videos (2)
Alok Choudhary

Royal Die & Stamping Co.
videos (1)
Erik Freitag

Sales Engine
videos (1)
Craig Wortmann

SwiftIQ
videos (1)
Jason Lobel

Entara
videos (1)
Linda Maclachlan

Fooda
videos (1)
Orazio Buzza

EZLinks Golf
videos (1)
Gary Cohen

Phoenix Business Solutions
videos (1)
Peggy Hrindak

Antenna International
videos (1)
Dave Falter

LotLinx
videos (1)
Denise Chudy

SourceOne Global Partners
videos (1)
Jesse Lopez

Hyde Park Venture Partners
videos (1)
Guy Turner

RedShelf
videos (1)
Greg Fenton

Pearachute
videos (1)
Desiree Vargas Wrigley

Truss Holdings, Inc.
videos (1)
Bobby Goodman

Sage Clarity Solutions
videos (1)
John Oskin

Codeverse
videos (1)
Katy Lynch

Mandarin Communications Group
videos (1)
John Robinson

Framework IT
videos (2)
John Fakhoury

One North Interactive
videos (1)
John Simpson

Keono
videos (1)
Michael Medema

Bacon Sports
videos (2)
Rob Cressy

Gympass
videos (1)
Sean Flynn

The Climate Corporation
videos (1)
Corbett Kull

Market Track
videos (1)
Kristopher Kubicki

nuphoriq
videos (1)
Erin Walter

Strata Decision Technology
videos (1)
Dan Michelson

ActiveCampaign
videos (1)
Jason VandeBoom

Swap Motors
videos (1)
Sanjay Patel

Stratosphere Networks, LLC
videos (3)
Kevin Rubin

Infutor Data Solutions
videos (1)
Gary Walter

ThinkCERCA
videos (1)
Eileen Murphy