
share this page
About
Wes is the co-founder and CEO at Direct® where he oversees the company's growth and development. Founded in 2017, Direct is an end to end enterprise software platform for vacation rental management. The all-in-one property management system adds tremendous value by bringing every feature professional managers with 100+ units need to operate under one roof, including a proprietary channel manager (directly integrated with Airbnb, HomeAway, and Booking.com), CRM, fully-automated housekeeping & maintenance workflows, white label website builder, accounting with fully-integrated payouts, smart home automation, revenue management, auto messaging, and much more.Prior to starting Direct, Wes began his career in the late 2000’s working on the front lines with hundreds of short-term rental property owners in 10 markets across the country who listed on his site GamedayHousing (which still operates and currently runs on Direct). Along the way, he helped his clients generate over $10 MM in income, and then spun off a vacation rental marketplace called Vaystays that consolidated professionally managed units across the globe. During this transition Wes experienced firsthand the difficulties working with incumbent B2B property management systems, and made a decision in early 2017 to completely pivot his focus to Direct.
Alongside co-founder Chad O’Farrell, Wes is focused on providing professionals in the space with a next-gen, innovative software solution that is built to work at scale in response to the major consolidation currently underway in this emerging asset class.
Company Spotlight in Tech

Trading Technologies
videos (1)
Rick Lane

NestEgg
videos (1)

SMS Assist, LLC
videos (2)
Taylor Rhodes

BMW Technology Corporation
videos (1)
Randy Cavaiani

SwiftIQ
videos (1)
Jason Lobel

physIQ
videos (1)
Gary Conkright

Solving IT
videos (1)
Paul Taylor

Solstice Mobile
videos (1)
J Schwan

SAP Fieldglass
videos (1)
Jai Shekhawat

Ensono
videos (2)
Tim Beerman

Envoy Global
videos (1)

Lemko
videos (1)
Bo Pyskir

Regroup Therapy
videos (1)
David Cohn

SoloInsight Inc.
videos (1)
Farhan Masood

Liberty Advisor Group
videos (1)
Sara Fitzgerald

First Communications
videos (1)
Margi Shaw

TimeZoneOne
videos (1)
Daniel Thomas

Savoir
videos (1)
Shatabdi Basu

DragonSpears
videos (1)
Patrick Emmons

Insyte Consultacy Services
videos (1)
Raj Jha

Specifi LLC
videos (1)
Ed Marcheselli

Channel IQ
videos (1)
Andy Walker

DialogTech Inc.
videos (1)
IRVIN SHAPIRO

TappedIn
videos (1)
Joseph Sheahan

CALIBR Merchant Solutions
videos (1)
Raymond Siffel

eComfort.com
videos (1)
Pavel Sokolovsky

Intetics, Inc.
videos (2)

Kapow
videos (2)
Chris Brown

Pearachute
videos (1)
Desiree Vargas Wrigley

Esquify, Inc.
videos (3)
Drew Stern

MFV Expositions
videos (1)
Rob Lancit

Truss Holdings, Inc.
videos (1)
Bobby Goodman

TechNexus
videos (1)
Terry Howerton

Scout Security, Inc.
videos (1)
AAron Dannenbring

Jellyvision
videos (2)
Tom Haley

Braviant Holdings
videos (1)
Stephanie Klein

Origin Ventures
videos (1)
Steve Miller

Doblin
videos (2)

HERE
videos (1)
AAron Dannenbring

Elements Holdings Group & Subsidiaries
videos (1)
Rick Hammell

DefendEdge
videos (1)
Lewis Borsellino

Red Caffeine
videos (3)
Kathy Steele

ADP
videos (1)
Chris Collins

Broadwind Energy
videos (1)
Peter Duprey

Catalytic
videos (1)
Jeff Grisenthwaite

BlueGrace Logistics
videos (1)
Alisha Greenwald

mLevel
videos (1)
Dave Cutler

Emerging Technologies, Inc.
videos (1)
Inna Berkovich