
share this page
About
Wes is the co-founder and CEO at Direct® where he oversees the company's growth and development. Founded in 2017, Direct is an end to end enterprise software platform for vacation rental management. The all-in-one property management system adds tremendous value by bringing every feature professional managers with 100+ units need to operate under one roof, including a proprietary channel manager (directly integrated with Airbnb, HomeAway, and Booking.com), CRM, fully-automated housekeeping & maintenance workflows, white label website builder, accounting with fully-integrated payouts, smart home automation, revenue management, auto messaging, and much more.Prior to starting Direct, Wes began his career in the late 2000’s working on the front lines with hundreds of short-term rental property owners in 10 markets across the country who listed on his site GamedayHousing (which still operates and currently runs on Direct). Along the way, he helped his clients generate over $10 MM in income, and then spun off a vacation rental marketplace called Vaystays that consolidated professionally managed units across the globe. During this transition Wes experienced firsthand the difficulties working with incumbent B2B property management systems, and made a decision in early 2017 to completely pivot his focus to Direct.
Alongside co-founder Chad O’Farrell, Wes is focused on providing professionals in the space with a next-gen, innovative software solution that is built to work at scale in response to the major consolidation currently underway in this emerging asset class.
Company Spotlight in Tech

XSELL Technologies
videos (1)
Matt Coughlin

i.c.stars
videos (1)
Sandee Kastrul

Blue1647
videos (1)
Emile Cambry

Techweek
videos (2)
Amanda Signorelli

Codal
videos (1)
Keval Baxi

uBack
videos (1)
Kaitlin Reimann

Middleground IT
videos (1)
Sagar Pandya

Northwestern Mutual Chicago
videos (1)
Nathan Kinzinger

The Novo Group
videos (1)
Kelly Renz

SmartSource Inc.
videos (1)
Joe Iovinelli

Jiobit
videos (1)

HubTran
videos (1)
Matt Bernstein

Eved
videos (1)
Talia Mashiach

EagleRail Container Logistics
videos (1)
Mike Wychocki

nuphoriq
videos (1)
Erin Walter

SpringCM
videos (1)
Dan Dal Degan

Threadless
videos (2)
Jake Nickell

BCD Meetings & Events
videos (1)
Scott Graf

Savoir
videos (1)
Shatabdi Basu

SURYA Electronics
videos (1)
Bruce Gianpetro

PeopleVine
videos (2)
Jordan Gilman

G2 Crowd
videos (2)
Tim Handorf

Tanvas
videos (1)
Greg Topel

AVANT
videos (2)
Drew Lydecker

The LISA App, LLC
videos (1)
Robert Richmond

Slack and Company
videos (1)
Gary Slack

Blue Nova Technology
videos (1)
Nathaniel Smith

Regroup Therapy
videos (1)
David Cohn

Mimo Monitors
videos (1)

Scientel Solutions
videos (1)
Nelson Santos

Broadwind Energy
videos (1)
Peter Duprey

One North Interactive
videos (1)
John Simpson

Malwarebytes
videos (1)
Marcin Kleczynski

Pro Material Solutions
videos (1)
Jerry Freeman

SkillNet
videos (1)
Mike Kritzman

Allant Group
videos (2)
Gaurav Issar

Intellihot
videos (1)
Sridhar Deivasigamani

ArrowStream
videos (1)
Frank Morgiewicz

Tock and The Alinea Group
videos (1)
Nick Kokonas

Helix
AAron Dannenbring

Elexa Consumer Products
videos (1)
Lawrence Beger

Inquidia
videos (1)
Steve Miller

TimeZoneOne
videos (1)
Daniel Thomas

Dolphin Rose Music and Media Worldwide
videos (1)
Dylan Jordan

Elevate
videos (1)
Larry Bak

RightHand Technologies
videos (1)
Steve Valentor

Goby
videos (1)
Helee Lev

10th Magnitude
videos (1)
Alex Brown