Avoid the Sunk Cost Fallacy Trapwatch now
Without doubt, business decisions are tainted by the emotional investments they accumulate, and the more one invests in something, the harder it becomes to abandon it. Wes Smithe, Co-Founder & CEO of Direct Property Management Software, finds guidance in Friedrich Nietzsche’s quote: “that which is following should also be pushed”. Being aware of it helps him tremendously in abstaining from making poor decisions based on sunk costs. With a passion for branding and product, Wes oversees the Direct Property Management Software ‘s growth and development, ensuring they provide the best solution for professional vacation rental management companies, boutique hotels, B&B’s, and hostels.
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