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Zain Raj


Zain is the President & CEO of Shapiro + Raj, a top-ten independent research and insights company in North America with offices in Chicago, New York, London and Sydney. Zain is also the founder and CEO of zednext, an ideas incubator that takes an objective and disruptive look at issues and trends to help marketers and business leaders realize their full potential in a data-driven, digitally-led and insights-driven world. Most recently he was CEO of Epsilon Agency Services (EAS), the largest global CRM and Digital agency. He was previously CEO of Euro RSCG Discovery, as well as the agency’s global practice leader of retail brands. He has also held senior leadership roles at FCB Worldwide, JWT and Grey. Zain is author of Brand Rituals™: How Successful Brands Bond with Customers for Life, an Amazon marketing and sales bestseller, which posits a new approach to building strong and sustainable brands in today’s hyper-complex business and marketing environment. He is a sought-after speaker on how marketers can build their businesses and improve their brand value in this evolving landscape of big-data, mobility, digitization and commoditization. He passionately espouses the view that marketing needs to change people’s behavior not just attitudes. And, brands need to forge strong relationships with their core customers by solving real problems in a meaningful yet distinct way. An evangelist for innovation and strong believer in empowering others, Zain has contributed his insights to The Wall Street Journal, Business Week, Fast Company, Forbes, Crain’s and publications of the nation’s top business schools. Zain is a member of the Executive’s Club of Chicago. He formerly sat on the Board of Directors of the Retail Advertising and Marketing Association and the Chicagoland Chamber of Commerce. He serves on the board of Junior Achievement, TiE Midwest and is Co-Chairman of the American India Foundation Annual Gala.
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