share this page
About
Nine days after graduating from the University of Wisconsin-Madison in 1993, Geoff Alexander joined Lettuce Entertain You Enterprises Inc. ® (LEYE). Over the next two decades, Alexander’s career has thrived in some of the most notable concept’s in LEYE's ever-burgeoning local, national and international portfolio, including Shaw’s Crab House, Mity Nice Grill, Big Bowl (eight locations locally and nationally), Vong’s, Vong’s Thai Kitchen (VTK), Shanghai Circus (now Big Bowl Chinese Express), Tucci Bennuch, and Frankie’s Pizza & Scaloppine. Since 2009 Alexander has served as President of Wow Bao; Lettuce Entertain You’s Quick Serve concept featuring Steamed Bao (meat and vegetable filled "hot Asian buns") a popular portable snack throughout Asia. Under Alexander’s leadership, Wow Bao has revolutionized the way diners interact with restaurants by being a leader in technology and social media. With Alexander's guidance, Wow Bao has implemented mobile & desktop on-line ordering, added bicycle delivery and domestic shipping, installed self-ordering kiosks, pioneered a mobile gift card & loyalty platform, and has turned Wow Bao into a well -respected Chicago Social Media influencer. Wow Bao was one of the first Chicago brick and mortar restaurants to take to the streets with its BAO-Mobile. Recently Alexander has overseen Wow Bao’s inclusion into NFL stadiums, MLB stadiums, university campuses, airports, and more than 50 grocers selling Wow Bao’s frozen retail product line. He is now a widely sought after speaker on the subject of social media and restaurant technologies having presented at the Foodservice Technology, Conference and Showcase (FSTEC) in Long Beach, CA, Northwestern University's Kellogg School of Management, the University of Chicago’s Gleacher Hall, and multiple times at the annual National Restaurant Show in Chicago. Alexander is the Chairman of the National Restaurant Association's Fast Casual Industry Council (FCIC), an Executive Board Member for Chicago's Magnificent Mile Association, and an Advisory Board Member to Social Media Week Chicago.Company Spotlight in Tech

Covalience, LLC
videos (1)
Kevin Sandahl

The Ballast Group
videos (2)
Kellee Johnson

AMPY
videos (1)
Tejas Shastry

Fuse Digital Marketing
videos (1)
Justin Duff

Cityzenith

NodeSource
videos (1)
Joe McCann

Origin Ventures
videos (1)
Steve Miller

Label Insight, Inc.
videos (2)
Dagan Xavier

Vertex Software
videos (1)
Dan Murray

Solving IT
videos (1)
Paul Taylor

Techstars Chicago
videos (1)
Troy Henikoff

Squadhelp.com
videos (1)
Darpan Munjal

DialogTech Inc.
videos (1)
IRVIN SHAPIRO

TurboAppeal Inc
videos (1)
JOHN GUIDOS

Framework IT

Tenant Cloud
videos (1)
Joseph Edgar

Winston Privacy
videos (1)

Novatio Solutions
videos (1)
Gokul Solai

Emmi Solutions
videos (1)
Devin Gross

Allant Group
videos (2)
Gaurav Issar

NOW Foods
videos (1)
Jim Emme

SP+ (SP Plus)
videos (1)
Marc Baumann

KENTECH Consulting Inc.
videos (1)
Kenneth Coats

NuCurrent
videos (2)
Jacob Babcock

Chicago Public Library
videos (1)
Brian Bannon

Jellyvision
videos (2)
Tom Haley

Heidolph NA
videos (1)
Jim Dawson

Jiobit
videos (1)

Edovo
videos (1)
Brian Hill

PowerReviews
videos (1)
Sara Rossio

Table XI
videos (1)
Mark Rickmeier

SwiftIQ
videos (1)
Jason Lobel

physIQ
videos (1)
Gary Conkright

Dealer Inspire
videos (1)
Joe Chura

First Communications
videos (1)
Margi Shaw

CBIZ, Inc.
Jerome Grisko

Blue Nova Technology
videos (1)
Nathaniel Smith

Broadwind Energy
videos (1)
Peter Duprey

onShore Security
videos (1)
Stel Valavanis

Soothe
videos (1)
Chris To

Drivin
videos (1)
Kayne Grau

Insyte Consultacy Services
videos (1)
Raj Jha

BlueGrace Logistics
videos (1)
Alisha Greenwald

Wi-Tronix, LLC
videos (1)
Larry Jordan

SkillNet
videos (1)
Mike Kritzman

Leonard & Associates CPAs
videos (1)
Michael Leonard

AIT Worldwide Logistics
videos (1)
Vaughn Moore

Adeptia
videos (1)
Lou Ennuso