Adam Hirsen

General Info

About

Adam is the CEO and co-founder of UPshow. Launched in 2015, UPshow is re-inventing consumer engagement at the point of action. The company transforms TVs inside a business into a marketing & entertainment platform that is built to serve the brand. The key ingredients are customer-generated content, intelligent games and apps, mixed with promotional marketing which drives deeper loyalty and revenue, helping its customers evolve their in-venue experience and drive important outcomes in an era where interactivity and mobile is part of every fulfilling consumer experience. Adam’s relentless work ethic and constant hustle resulted in 125% revenue growth year-over-year, as well as UPshow’s expansion from local SMBs to large national brands such as TGI Fridays, Buffalo Wild Wings, Crunch Fitness and more.

Adam has instilled UPshow with a strong team culture, encouraging its 36 employees to work together to go above and beyond for clients. This has led to incredible success for UPshow partners, with record-breaking personal training sales for Crunch Fitness and a 10% revenue lift on entrees for TGI Fridays. Adam also negotiated an invaluable channel partnership with TouchTunes, the country's leading digital jukebox provider, to increase hospitality distribution. Overall, since its founding, UPshow has driven 5.3 billion social media impressions for its partners worldwide.

In addition to winning clients, Adam has curated a one-of-a-kind group of strategic C-suite angel investors such as Gian Fulgoni, Howard Tullman, Jai Shekhawat, Rishad Tobaccowala, among others. He is also a proud member of the Forbes Chicago Business Council, advising local businesses on best practices and how to forge the path to success.

Prior to UPshow, Adam was CEO and co-founder of SparkReel, the social media technology agency that evolved into what UPshow is today. Previously, Adam was a VP at Sterling Partners, a Chicago venture capital firm. Adam’s first entrepreneurial venture was the creation of TextAway, a mobile messaging startup, which helped Westinghouse Digital replace their customer service call center.

When not working, Adam is a family man and an avid pilot -- often flying himself to meetings across the country, and documenting his travels on the popular aviation Instagram account, @airhirsen.

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