Pavel Sokolovsky

About

eComfort.com offers a new solution for homeowners buying heating/cooling equipment. The traditional contractor-driven model leaves homeowners with a poor understanding of their products, and a palpable feeling that they've overpaid. The eComfort.com approach solves these issues by providing real product choice, the tools to make that choice, and transparent pricing that unbundles product from installation. The result for homeowners is thousands of dollars in savings, and ultimate control over their product choices.

As cofounder & president, I'm leading the company toward its goal of being the standard solution for homeowners nationwide.

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Shift in Consumer Behavior: You Might Buy Your Next Furnace or A/C Unit Online
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