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Shift in Consumer Behavior: You Might Buy Your Next Furnace or A/C Unit Online

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Pavel Sokolovsky, Co-Founder of eComfort.com, talks about how savvy consumers are researching and making major purchases online. Even HVAC equipment, which no one would have dreamed of buying on the internet a decade ago, is now sold on websites like eComfort.com. How Pavel’s company wins in the market: great online support and service.