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Jaffer Ali


Jaffer is a serial entrepreneur. His first venture began in 1982. With his uncles, Jaffer created one of the first independent home video labels in the country: MPI Home Video. Initially his responsibilities included PR and VP of Sales & Marketing. MPI was responsible for The Superbowl Shuffle, the Beatles’ exclusive home video distributor and for seven years the exclusive distributor for ABC News, including Nightline. In 1991 Jaffer left the family business to found Fusion Fulfillment, a division of Fusion Industries Inc., a video catalog operation he started in 1988 with two childhood friends. Jaffer sold that company in 1995. That is when Jaffer created Pulse with his sister Anisa Ali and cousin Tom Zegar. Pulse was an infomercial, direct-to- consumer marketing company. They were responsible for some of the top television consumer promotions including: Riverdance, Lord of the Dance and Stomp. In 1998, Anisa, Tom and Jaffer moved all of their marketing online and created PulseTV.com. From 1998 until 2007, the trio worked on building media assets. Pulse first coupled media sales and e-commerce before using its media exclusively for e-commerce. In 2007 PulseTV began deploying a Deal-of- the-Day via email while using video demonstrations on its landing pages. PulseTV ranks #648 in the Internet Retailer Top 1000 online retailers for North America and has made the Inc. 5000 fastest growing privately held companies for 3 straight years.
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