Frederic Nalis, President and CEO of Bel Brands USA, highlights the important characteristics that Millennials are looking for in businesses today. From having a limited impact on the environment, to always striving to be authentic and transparent, Frederic discusses the things Bel Brands USA does every day in order to stay on top of the market. When making business decisions, Frederic stresses the importance of always keeping long-term effects in mind. What are the two factors Bel Brands USA is continually striving for with their products? Find out in this video.