Clinicians Oral Care LLC is dedicated to providing all-natural, customizable teeth whitening options to consumers everywhere. Sherrie Hicks, the Founder and President of the company, discusses the importance of a tagline that a lot of people can relate to, and one that sticks. She also talks about the importance of listening to what consumers want, why they like the idea of a product, and what is stopping them from using said product. Hicks lists some challenges faced in the teeth whitening industry, including a lack of education about how products work, and a shrinking distribution channel. Internet marketing and home shopping networks have become the norm, replacing brick and mortar shops as the primary purchasing method. To find out more about Sherrie and Clinicians Oral Care, watch the full BizCastHQ video.