
share this page
About
As CEO and co-founder of RXBAR, Peter Rahal (31) is responsible for aligning the company’s progressive vision, culture and strategy to build the nation’s fastest growing U.S. nutrition bar brand. Peter has a keen sense of consumer needs and trends in the marketplace that stems from his background in food and his innate curiosity around culture. In 2013 Peter and his co-founder Jared Smith, saw an opportunity to create a clean protein bar. From humble beginnings and no outside funding, Peter and Jared went door-to-door building the business that today is a thriving company. With national distribution and partners such as Trader Joe’s, Whole Foods and Amazon, Peter and Jared serve millions of customers. Prior to RXBAR, Peter possessed a strong entrepreneurial spirit and a well-rounded background that helped prepare him for the many facets of being a CEO. His experience in sales, marketing, food, transportation and supply chain at his family business (Rahal Foods), Mondi Foods, TQL and Transportation One provided a strong foundation. A graduate of Wittenberg University in Ohio, Peter holds degrees in Political Science & Economics. Peter sets the tone for the 100+ employees at RXBAR by bringing to life the principles on which he and Jared founded the company. He never takes his mind off what is best for the customer and lives by the mantra, “We don’t cut corners, we add corners.” Peter truly is immersed in the entire business and no undertaking is too large or small for him; on any given day, you’ll find Peter talking to customers, shaping the brand, setting the long-term strategy, innovating new products and even taking out the trash. His enthusiasm, drive to always do better, and passion are infectious for his customers, vendors and employees alike.Company Spotlight in Tech

Insyte Consultacy Services
videos (1)
Raj Jha

Sunderland Coaching
videos (1)
Debra Sunderland

Avail
videos (2)
Ryan Coon

One North Interactive
videos (1)
John Simpson

Page Vault
videos (1)
Jeffrey Eschbach

Malwarebytes
videos (1)
Marcin Kleczynski

Northwestern Mutual Chicago
videos (1)
Nathan Kinzinger

Trading Technologies
videos (1)
Rick Lane

Proxfinity
videos (1)
Mitch Carrel

NowSecure
videos (1)
Andrew Hoog

Call One Inc.
videos (3)
Chris Surdenik

Jellyvision
videos (2)
Tom Haley

HubTran
videos (1)
Matt Bernstein

Chicago Health Executives Forum
videos (1)
Georgia Casciato

Objective Paradigm, Inc.
videos (1)
Kevin Krumm

Rippleshot
videos (1)
Canh Tran

CarAdvise
videos (1)

Waident Technology Solutions
videos (1)
John Ahlberg

Brain.fm
videos (1)
Daniel Clark

Envoy Global
videos (1)

Brilliant
videos (2)
Jeff Mariola

Lightstream
videos (2)
Stu Grubbs

Scientel Solutions
videos (1)
Nelson Santos

Intelligent Medical Objects
videos (1)
Frank Naeymi-Rad

Allant Group
videos (2)
Gaurav Issar

Savoir
videos (1)
Shatabdi Basu

Impact Engine
videos (1)
Jessica Droste Yagan

Phoenix Business Solutions
videos (1)
Peggy Hrindak

Specifix
videos (1)
Zebra Technologies
videos (1)

Sage Clarity Solutions
videos (1)
John Oskin

BCD Meetings & Events
videos (1)
Scott Graf

Medcor
videos (2)
Curtis Smith

Accretive Health Inc.
videos (1)
Dr. Emad Rizk

Reltio
videos (1)
Manish Sood

Adage Technologies
videos (2)
Roy Chomko

Muses App
videos (1)
Shirley Yang

Eat Purely
videos (2)
Jeremiah Green

Tenant Cloud
videos (1)
Joseph Edgar

Shiftgig
videos (3)
Eddie Lou

Keeper Security, Inc.
videos (2)
Darren Guccione

RKON Technologies
videos (1)
Jeff Mullarkey

BMW Technology Corporation
videos (1)
Randy Cavaiani

AIT Worldwide Logistics
videos (1)
Vaughn Moore

Highland Solutions
videos (1)
Jeff Nixon

Novatio Solutions
videos (1)
Gokul Solai

Cleverbridge
videos (1)
Craig Vodnik

4C Insights
videos (2)
Alok Choudhary

Insyte Consultacy Services
videos (1)
Raj Jha

Sunderland Coaching
videos (1)
Debra Sunderland

Avail
videos (2)
Ryan Coon

One North Interactive
videos (1)
John Simpson

Page Vault
videos (1)
Jeffrey Eschbach

Malwarebytes
videos (1)
Marcin Kleczynski

Northwestern Mutual Chicago
videos (1)
Nathan Kinzinger

Trading Technologies
videos (1)
Rick Lane

Proxfinity
videos (1)
Mitch Carrel

NowSecure
videos (1)
Andrew Hoog

Call One Inc.
videos (3)
Chris Surdenik

Jellyvision
videos (2)
Tom Haley