Lawrence Beger

General Info

About

After spending his early career at several consumer products companies Larry Beger joined Elexa Consumer Products in the late 90’s. He was put into the CEO role shortly after joining the company. Elexa has been involved in Consumer Products since 1993 working jointly with an large overseas conglomerate to develop, brand and distribute consumer products in the U.S. market. Elexa started Infinity Wireless Products, primarily focused on aftermarket cellular accessories then they launched a line of Flat Panel TV mounts under the Level Mount brand name capitalizing on the rapidly growing flat panel TV business in 2005. Recently Beger saw an opportunity in another emerging market Home Automation and thus Dome was launched in 2015. Dome is a line of Z Wave sensors that work with a number of platform providers in the market such as Wink. While working on the Dome line Beger and others had another idea in Home Automation that specifically addressed one particular home owner issue and that is leaks and floods. Guardian was developed to help homeowners mitigate water damage to their home. Water causes more damage to homes in the U.S. then fires and theft combined with the average insurance claim being $6000-$15,000 per claim. Currently Guardian is set to launch in August of 2017.

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