Jen Moore

About

Moore came up with the idea for Meez Meals in 2009, while she was still working as a brand manger for Unilever. She noticed that her sister, a working mom, found the process of making dinner stressful, even though she used to love cooking. “She said that she just wanted someone to cut everything up for her,” Moore recalls. “And I said, ‘Well, gee, that’s an idea. I can do that.’” The timing turned out to be perfect: When Meez Meals launched, it was the only company offering a DIY meal kit. Moore knew, however, that “it was only a matter of time until national companies entered the market.”

To prepare for the competition, she focused on creating a company that would appeal to a niche market — one that customized meals for individual preferences, offered creative, nontraditional recipes, reused its delivery containers and maintained a green footprint. “My marketing classes with Professor [Tim] Calkins stressed the importance of knowing your strengths and not attempting to chase every opportunity, which was top of mind as I was developing my strategy for Meez,” Moore recalls.

Moore’s instincts were right, as Meez has experienced double-digit growth in each of the past four years, and now boasts nearly 3,500 members. To date, the company has delivered more than 200,000 meals.

Videos (1)
Time To Simplify Dinner
Company Spotlight in Tech
The WFC Group
videos (1)
Neil Shah
Tanvas
videos (1)
Greg Topel
Steadfast Networks
videos (2)
Karl Zimmerman
Sandstorm Design
videos (1)
Sandy Marsico
3Discovered
videos (1)
Peer Munck
INXPO
videos (1)
Malcolm Lotzof
Cision
videos (1)
Kevin Akeroyd
Adage Technologies
videos (2)
Roy Chomko
Charlie
videos (1)
Aaron Frazin
ReviewTrackers
videos (2)
Chris Campbell
LED Gaming
videos (1)
Steven De Mar
Page Vault
videos (1)
Jeffrey Eschbach
Vanco International
videos (1)
Brad Corbin
Earlybird Software
videos (1)
Andrew Parnell
10th Magnitude
videos (1)
Alex Brown
CityBase
videos (1)
Mike Duffy
DefendEdge
videos (1)
Lewis Borsellino
TurboAppeal Inc
videos (1)
JOHN GUIDOS
Techweek
videos (2)
Amanda Signorelli
Rubicon Technology
videos (1)
Bill Weissman
Trading Technologies
videos (1)
Rick Lane
Clarity Insights
videos (1)
Tom Thimot
Netrix, LLC.
videos (1)
Rob Dang
doc&i
videos (3)
Brad Becker
Iyka
videos (1)
Poonam Gupta
Liberty Advisor Group
videos (1)
Sara Fitzgerald
Avail
videos (2)
Ryan Coon
AutonomyWorks
videos (1)
David Friedman
Analyte Health
videos (1)
Frank Cockerill, M.D.
Shift7 Digital
videos (1)
Andrew Walker
PartySlate
videos (1)
Julie Novack
Retrofit
videos (1)
Mary Pigatti
BMW Technology Corporation
videos (1)
Randy Cavaiani
Civis Analytics
videos (1)
Dan Wagner
Dolly
videos (1)
Mike Howell
Technori
videos (2)
Scott Kitun
HighGround
videos (1)
Vip Sandhir
Active Graphics
videos (1)
Jeremy Hayes
G2 Crowd
videos (2)
Tim Handorf
MotherG
videos (3)
Dave Davenport
Emmi Solutions
videos (1)
Devin Gross
Solstice Mobile
videos (1)
J Schwan
Innoplexus
videos (1)
Gunjan Bhardwaj
SmartSource Inc.
videos (1)
Joe Iovinelli
Illinois Technology Association (ITA)
videos (2)
Julia Kanouse
Helix
AAron Dannenbring
Antenna International
videos (1)
Dave Falter
Avant
videos (1)
Al Goldstein