Gina Vericella Crevi

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About

Gina has been drawn to the art of fashion ever since she was a child. At a young age she began learning the unique art of garment construction from her grandmother, Nonna, a master tailor from Italy, and visual design from her mother, Bonnie, who is known for her artful spirit and innate fashion sense. This artistic upbringing lead Gina to pursue a creative outlet later in life, and after acquiring a bachelor's degree in graphic design at Ole Miss, she decided to create her own chain of contemporary women’s boutiques. She quickly fell in love with working in the fashion industry. Frustration with bra options for the clothing she was buying for her stores brought her to think outside the box. She would go on to create the first prototype of the bra. Gina’s deep appreciation for style, design and an entrepreneurial flair made the perfect storm, and soon The Bra Lab came to be.

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