About
A native New Yorker, Farissa relocated to Chicago in 2007 and founded RLM Media in 2008.
RLM Media is a boutique advertising agency that specializes in media planning and buying and
is headquartered in Chicago, IL. RLM additionally uniquely services and works closely with other
advertising agencies that do not have media buying capabilities in house by working as an
extension of their client agency teams in order to bring the advertiser’s message to market in
an efficient and total market approach. Some of the client categories RLM has been able to be
successful in are Politics, Health Care, Recruitment and Higher Education. Farissa has grown
RLM Media to gross billings of over $20 million in 10+ years by providing excellent customer
service, complete solutions, and a team approach for their clients.
Additionally, Farissa founded WhatRUWearing in 2012. WRUW is a production house that
focusses on one off, series and cinematic video within the fashion, beauty, lifestyle and reality
space, having created the original series, PRGirl, focusing on young women in major markets
living and working in the world of fashion, beauty and lifestyle public relations. Farissa is the
creator and Executive Producer of PRGirl and is working on additional projects to be released in
2020.
Before Farissa was in business for herself, she worked in advertising sales. Farissa began her
career in local radio sales at Cox Radio in Richmond, Virginia for the Classic Rock radio station
WKLR-FM where she was able to learn the foundation of some of the same skills she uses today
in her own companies. From there, Farissa went on to do national radio sales for Interep in New
York and Chicago which, at the time, represented over 2000 radio stations across the country.
Farissa lives in Chicago’s Lake View neighborhood with her husband and two daughters.
Farissa received her B.A. in Communications from Christopher Newport University in Newport
News, VA in 2003.
Videos (1)
Every Employee Is An Individual
