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Ignite USA

General Info
Sami El-Saden
Chicago, IL
101-500

About

Ignite USA, a division of Newell Rubbermaid, is a global leader and recognized innovator in two of the fastest growing segments of the beverage ware industry: Thermal Mugs & Bottles and Hydration Bottles. It currently markets its products under the Contigo brand in the Housewares industry and the Avex brand in the Outdoor/Sporting Goods industry. The Contigo® brand (www.GoContigo.com) is the largest and fastest growing brand in the Housewares beverage ware category. The Avex® brand (www.AVEXSPORT.com) was launched in the Outdoor industry just over 3 years ago and is also experiencing very rapid growth through strong, innovative products that leverage Ignite’s core patented beverage ware technologies. Ignite’s experienced management team brings deep expertise to a highly unique business model and powerful engine for product innovation. The model consists of in-house industrial design, engineering, research, sourcing and product development capabilities, structured into cross functional innovation teams. This integrated model has produced rapid, continuous meaningful product innovation and exciting, highly differentiated brands. Newell Rubbermaid is a global marketer of consumer and professional products that touch the lives of people where they live, learn and work. We are committed to building brands that matter in the lives of the users of our products. We are also committed to leveraging the scale of our company to bring the power of a multi-billion dollar business to bear on each of the business segments through shared expertise, operating efficiencies, and a culture of innovation. Our global sales are approximately $6 billion and we have a strong portfolio of globally recognized brands including Sharpie, Paper Mate, DYMO, EXPO, Waterman, Parker, IRWIN, LENOX, Rubbermaid, Graco, Calphalon, Goody, Levolor, Kirsch, Teutonia, Contigo and Avex.

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Reusable Drinkware Addresses Major Environmental Concern
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