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Always Remain Proactive And Flexible

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Harven DeShield, CEO, Vivacelle Bio, Inc., shares the paths taken in his advanced start-up and how pivoting into a smaller market helped them to focus their sales efforts.  This pivot to focus on a smaller niche in the market helped them to get out of the larger pool of competitors, and reduce sales cycle timing. The big message is to be open to change and ready to pivot to keep your business viable and moving forward.