Valeria Basso

About

My name is Valeria Basso and I’m a Brand Experience Architect. I help small businesses and non-profit organizations stand out from the crowd by communicating their value uniquely and consistently, online and offline, so that they can engage their audiences and drive them to action. I am not into gimmicks and fluff. I believe that every business that wants to thrive must stand for something above and beyond any product or service; something that people can identify with at a deep emotional level. At heart, what I enjoy the most is helping my clients, learning what makes them special and teaching them how to tell it to the world.I’ve worked in several fields of business communications, across multiple industries and company sizes, from a big corporation like Paramount Pictures to family-owned and operated firms. Along the years, wearing many hats has taught me how to be analytical while keeping a big-picture vision; how to bring different pieces into a whole; and how to be structured yet flexible. I’ve seen what happens when companies lose track of who they are, don’t rest on solid foundations, or don’t deliver what they preach. It has made me want to fight for greater meaning and coherence in all brands. I have always refused to conform and the desire to be true to myself has often brought me to choose the more difficult path and work harder for what I wanted. The self-professed black sheep of the family, I get my integrity from my father, my thoughtful creativity from my mother and grandmother, and a certain stubborn free spirit from my maverick grandfather.
Videos (1)
Learn From The Art Of Comics
Company Spotlight in Tech
Proxfinity
videos (1)
Mitch Carrel
Highland Solutions
videos (1)
Jeff Nixon
Illinois Technology Association (ITA)
videos (1)
Fred Hoch
Civis Analytics
videos (1)
Dan Wagner
Alive Telecom
videos (2)
Daniel Barton
Avail
videos (2)
Ryan Coon
Esquify, Inc.
videos (1)
Drew Stern
Access Mobility 24
videos (1)
Joe Wright
Aginity
videos (1)
Doug Grimsted
Multiple, Inc.
videos (1)
Dave Mason
physIQ
videos (1)
Gary Conkright
Scout Security, Inc.
videos (1)
AAron Dannenbring
eComfort.com
videos (1)
Pavel Sokolovsky
Business Technology Partners
videos (1)
Todd Perlman
G2 Crowd
videos (1)
Tim Handorf
RKON Technologies
videos (1)
Jeff Mullarkey
Technori
videos (1)
Scott Kitun
LuminAID
videos (1)
Andrea Sreshta
Elexa Consumer Products
videos (1)
Lawrence Beger
Iyka
videos (1)
Poonam Gupta
Jiobit
videos (1)
Lindsay Slutzky
Narrative Science
videos (1)
Stuart Frankel
Insuresoft
videos (1)
Tony Villa
Strata Decision Technology
videos (1)
Dan Michelson
Tock
videos (1)
Nick Kokonas
CloudCraze
videos (1)
Ray Grady
Vanco International
videos (1)
Brad Corbin
Enova International
videos (1)
John Higginson
Emmi Solutions
videos (1)
Devin Gross
Keeper Security, Inc.
videos (1)
Darren Guccione
NowSecure
videos (1)
Andrew Hoog
Solstice Mobile
videos (1)
J Schwan
Integrated Project Management
videos (1)
Mike McLeod
NuCurrent
videos (2)
Jacob Babcock
ITPeopleNetwork
videos (1)
Amit Dutta
CityBase
videos (1)
Mike Duffy
Drivin
videos (1)
Kayne Grau
INXPO
videos (1)
Malcolm Lotzof
Peanut App
videos (1)
Michelle Kennedy
Waident Technology Solutions
videos (1)
John Ahlberg
SP+ (SP Plus)
videos (1)
Marc Baumann
BuildOut Inc
videos (1)
Vishu Ramanathan
Tovala
videos (1)
David Rabie
Ocient
videos (1)
Chris Gladwin
Reliefwatch
videos (1)
Daniel Yu
Adeptia
videos (1)
Lou Ennuso
Label Insight
videos (1)
Paul Schaut
Techstars Chicago
videos (1)
Troy Henikoff