TESS ROERING

About

Tess Roering leads Marketing, Sales, New Studio Openings and Retail for CorePower Yoga. She has more than 20 years of consumer marketing experience and most recently worked at Athleta, where she oversaw all marketing channels and opened their 1st-100th stores. Before joining Athleta she led advertising at Old Navy and then marketing strategy at Gap, where she drove the successful launch of Gap’s 1969 denim brand. She began her marketing career at Special Olympics International, before moving to the Gillette Company. Tess also worked as a brand strategist at Addis Branding Agency and then helped launch Hotwire.com, the travel website that is now part of Expedia Inc. Tess has a BA from Stanford University and an MBA from The Fuqua School of Business at Duke University.
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