Paul Gustafson

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About

Executive level marketer with an exceptional track record of business development and creating successful brand engagements for client partners in not only the USA, but in various global markets. Stellar strategic capabilities and well regarded marketing experience that spans across brand development, advertising, digital, e-commerce, SEO/SEM, WOM, social media, consumer and retail strategy, promotion, direct marketing, and shopper marketing. Experienced in global business with multi-national clients along with an emphasis on Europe, Latin America and emerging markets. Expertise and Experience: • Technology Startups • Capital Raise / Funding Process • Integrated Marketing & Communication Context Planning • Advertising • Digital • Promotion • Experiential • Direct Marketing • Social Media • Retail & Shopper Marketing - domestic and international • Strategic Planning • CRM • Consumer and Shopper Behavior Research • Team Building & Leadership • Capability Development in USA and International Markets • Business Development Initiatives domestic/international • P&L Oversight • Senior Level Management

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