Loading Preparing Cameras

Nick Kokonas

About

Before starting Tock, Kokonas tested a similar system at his three establishments—Alinea, Aviary, and Next. After he opened Alinea to international fanfare in 2005, he was spending $140,000 a year on staff dedicated to managing the constantly ringing reservation line. He was also losing an average of $260,000 a year on cancellations and tables with partial no-shows. Convinced there had to be a better way, he developed an unsophisticated ticketing program in 2010. “I didn’t make all this up because it was exciting to me to build this software company,” he says. “It was driving me nuts.” In 2011 he decided his new restaurant, Next, would offer reservations exclusively via the online platform. Happy with the results, Kokonas eventually rolled over his other places to the system. Since it switched to tickets, Alinea’s net profits have gone up 38 percent, a stat Kokonas crowed about last June in a 6,000-word essay arguing that ticketing was the future of restaurants. The post went viral among avid diners and chefs who wanted to adopt the program. “I was getting 10 restaurants a day e-mailing me,” Kokonas says. Kokonas has a prediction. In five years, he says, the tipping landscape will be very different, with most restaurants including mandatory service fees in their bills. “Everyone is so afraid to be the first to change something,” he adds. But ticketing or service fees? “This is so easy, it’s unbelievable,” he says, eyes wide and hands in the air, as if he can’t fathom how the rest of the industry hasn’t already figured this out.
Videos (1)
What Can You Break Today?
Company Spotlight in Tech
UrbanBound
videos (1)
Michael Krasman
Cleverbridge
videos (1)
Craig Vodnik
Covalience, LLC
videos (1)
Kevin Sandahl
Insuresoft
videos (1)
Tony Villa
Reverb
videos (1)
David Kalt
ArrowStream
videos (1)
Frank Morgiewicz
Joseph Annotti Consulting
videos (1)
4C Insights
videos (2)
Alok Choudhary
Keono
videos (1)
Michael Medema
MFV Expositions
videos (1)
Rob Lancit
Illinois Technology Association (ITA)
videos (2)
Julia Kanouse
AVANT
videos (2)
Drew Lydecker
Cloudbakers
videos (1)
Mitch Greenwald
Foxtrot
videos (1)
Michael LaVitola
The LISA App, LLC
videos (1)
Robert Richmond
Truss Holdings, Inc.
videos (1)
Bobby Goodman
Fooda
videos (1)
Orazio Buzza
Addison Group
videos (1)
Tom Moran
Royal Die & Stamping Co.
videos (1)
Erik Freitag
Drivin
videos (1)
Kayne Grau
Elevate
videos (1)
Larry Bak
NOW Foods
videos (1)
Jim Emme
Fuse Digital Marketing
videos (1)
Justin Duff
Public Good Software, Inc.
videos (3)
Melissa Anderson
mLevel
videos (1)
Dave Cutler
Infutor Data Solutions
videos (1)
Gary Walter
Zebra Technologies
videos (1)
Red Caffeine
videos (3)
Kathy Steele
SkillNet
videos (1)
Mike Kritzman
MSDSonline
videos (1)
Glenn Trout
Snap36
videos (1)
Jeff Hunt
Specifix
videos (1)
i.c.stars
videos (1)
Sandee Kastrul
AArete
videos (2)
Loren Trimble
Vous Vitamin, LLC
videos (1)
Arielle Levitan
Ora Interactive
videos (1)
Mike Kelly
All Terrain
videos (1)
Sarah Eck-Thompson
Aprimo
videos (1)
John Stammen
Steadfast.net
videos (1)
James Webb
HERE
videos (1)
AAron Dannenbring
The Climate Corporation
videos (1)
Corbett Kull
SiNode Systems
videos (1)
Samir Mayekar
Jiobit
videos (1)
Civis Analytics
videos (1)
Dan Wagner
555 International
videos (2)
James Geier
Muses App
videos (1)
Shirley Yang
Mandarin Communications Group
videos (1)
John Robinson
Scout Security, Inc.
videos (1)
AAron Dannenbring