Michael LaVitola

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About

Foxtrot is a first-of-its-kind retailer blending on-demand mobile delivery with purposefully designed brick-and-mortar stores to deliver a curated shopping experience of craft beer, wine, spirits, eats, gifts and every day essentials. Foxtrot grew out of the University of Chicago's Booth School of Business when LaVitola worked toward his MBA there. He later added co-founder Taylor Bloom as chief technology officer. In an increasingly crowded quick-delivery space. Foxtrot is aimed at people who don’t like or don’t have time to wade through the many choices at larger stores. It’s like having a smart, cool friend recommend things for you, then deliver them right away, LaVitola said. “We’re not replacing the weekly grocery trip,” he said. “It’s more for people who have something coming up in the next few hours.” Foxtrot employees deliver orders on bikes. LaVitola said the company tried third-party delivery providers but found that “it’s better if our guys are just sitting there waiting” to deliver an order. Foxtrot operates from 10 a.m. to 10 p.m. Monday through Thursday and from 8 a.m. to 10 p.m. Friday through Sunday. Delivery is available in Lincoln Park, Old Town, Gold Coast, River North, Streeterville, the Loop and Wicker Park.

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Home Delivery For Beer And Spirits? Yes, And More With New App Foxtrot

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