About
In 2005 Kellee Johnson founded The Ballast Group, an integrated communications strategy firm, after serving as director of corporate marketing for Abbott Laboratories, where she managed 25 global teams and after she spent five years managing corporate communications for Tropicana, a multi-billion dollar division of PepsiCo.
Johnson builds and refines domestic brands of global companies and provides lead generation and growth strategies for start-up companies. She and her team build better relationships with stakeholders through story telling that leverages qualified third parties in multiple integrated communication channels.
Focused on all aspects of marketing consumer products, healthcare and high-tech services, Johnson has helped companies such as Hyatt, Kaiser Permanente, Stericycle, Safeway, TARGET, Cisco and Ultimate Software think differently about their relationships. See case studies.
Johnson positions companies as thought leaders through media relations including US News & World Report, the Associated Press, Wall Street Journal, CNN HeadlineNews, The Boston Globe, Houston Chronicle, Denver Business Journal, Chicago Tribune, Crain’s Chicago and more. She has been a mentor to several young women for 15 years. She facilitates and moderates executive forums, expert panels, seminars for entrepreneurs and industry roundtable discussions.
