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About
Bill began his career in the Eicoff media department, learning the ins and outs of negotiating, results optimization, etc. When Bill's path led him to client service, the media department stopped inviting him to their happy hours. Except for a two-year stint at an agency whose name we shall not speak (a move he has yet to live down) Bill has played a key role in building the agency into the leader it is today – bringing in powerhouse clients, embracing innovation, and sticking to core values. 27 years in advertising · 25 years at Eicoff.Company Spotlight in Tech

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