Russian Pointe

General Info

Aleksandra Efimova

Chicago, IL

11-50

About

Russian Pointe is a premier, global brand of dance products. Founded in 1998 and based in Chicago, the company is known for consistent innovation, the highest quality of materials and crafting, and outstanding responsiveness to the needs and preferences of its customers. Russian Pointe is world renowned for its original product: precisely fitting pointe shoes, superbly crafted in Moscow with a blend of traditional artistry and modern technology. Russian Pointe’s growing product line includes wide selection of dance shoes, apparel and accessories made with the latest fabrics and manufacturing techniques. Each new product reflects the company’s established standards of excellence for outstanding comfort, fit and beauty. Russian Pointe provides market-leading customer care to both retailers and end-users, including personal support, a unique array of educational resources, and state-of-the-art logistics and IT integration to provide consistent quality and efficient delivery. Russian Pointe founder and president Aleksandra Efimova is a Harvard Business School alumna, a noted entrepreneur and a community leader who makes philanthropy, outreach and responsible business practices top priorities for the company. Russian Pointe’s mission is to inspire and support dancers, by offering innovative products of the highest quality and superior customer care.

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Aleksandra Efimova

Chief Executive Officer

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