Ted Leonard, CEO at Photobucket discusses some of the challenges the organization faces including the rejuvenation of the legacy brand that is Photobucket. Mr. Leonard talks over how his team comes first and the performance of the business is directly affected when the team is not put first. One of the ways that he puts his team first is by careful additions to the team to maintain culture. “Hire Slowly” are words he leads team development by and he also makes hiring into it a collaborative process. Another area of challenge is marketing spending. Lsten to Mr. Leonard’s team strategy when it comes to how they handle cost management when it comes to marketing. Check out this insightful video that covers important topics related to revitalization of a legacy brand.
