Salvador Cicero, president of the Cicero Law Firm, talks about the shortcomings entrepreneurs may face when starting their own businesses. According to Sal, the first step of improving upon anything is acknowledging what one is lacking. That first step is vital in the improvement process. He also explains the importance of keeping greater goals in mind at the beginning the business’s life. While attending events early on might seem like a waste of time, it is an integral part of generating a business’s clientele and acquiring the tools to retain them. For more, watch the full BizCast video.