Arturo Gomez, CEO and Co-Founder of Big Game Air, discusses the challenge of starting a brand new concept. Big Game Air is a first-of- its-kind leading provider of luxury game day travel experiences for sports fans. Without a previous playbook to draw ideas from, Arturo said that he had to grow his business through being flexible and a lot of trial and error. By being an intune listener, Arturo has been able to grow confidence in his team and ultimately improve the business. Are consumers more interested in material goods or experiences? Find out in this interview.