As the Co-Founder and CBDO of White Shark Media, Gary Garth is continually working to bridge the gap between his company’s forecast and actual delivery. As the company grew and began to branch into other areas of digital marketing, Gary noticed a dip in the quality of White Shark Media’s services. In order to regain improvement, Gary prioritized and refocused the business on becoming subject matter experts. According to the Harvard Business Review, “Many CEOs are discovering that becoming a digital leader isn’t simply a matter of technological savvy. It’s about creating an agile organization that can detect what type of change is essential and respond quickly with the most competitive solution.” What innovative solutions are the subject matter experts at White Shark Media producing today? Find out.
