The Catch Co. creates a simplified and irresistible shopping experience that curates the right gear at the right time to the right anglers—at a fraction of the cost of traditional retail. Ross Gordon, CEO & Founder and a fisherman himself, was always overwhelmed when trying to figure out what lures to buy and all the products that were in the marketplace. Gordon says that one of the things the challenges that he faces but has also helped his business grows is how they became successful in ealrier on and what they can continue to do to help the company to grow. Why are some opportunities not always obvious? Find out.