Loading Preparing Cameras

Tony Dreyfuss

About

In the nearly six and a half years it took Tony Dreyfuss ’97 to graduate with a philosophy degree, he’d held just about every possible odd job in Madison: delivering Big Mike’s Super Subs and Rozino’s pizzas, selling Fudgesicles from an ice-cream truck on campus, driving a Badger cab. In between — and sometimes during — his shifts, he sat in Steep & Brew on State Street nursing a cup of coffee. “I loved the culture,” he says. “There were all shades of people there.”   He got a job at a Peet’s Coffee as a floor sweeper, and almost immediately found himself obsessed with high-quality joe. Dreyfuss worked his way up to trainer and shift leader before joining the management team. Meanwhile, his father, an Indonesian-language professor at the University of Washington, was similarly smitten with coffee after befriending the master roaster at Seattle’s acclaimed Café Vita.   Dreyfuss’s philosophy background prepared him to deliberate ideas slowly, but impulse took over when he and his father attended the mecca of all things java, Seattle’s Coffee Fest, in 2001. With little hesitation, they bought a $40,000 roaster. And not owning a coffee shop where they could put it did not deter them; they decided to build one. After months of scouting locations, Dreyfuss — who had by then moved to Chicago — settled on a spot near Loyola University Chicago’s Lake Shore campus in the diverse Edgewater neighborhood.
Videos (1)
There Can Be Multiple Bottom Lines
Company Spotlight in Tech
AutonomyWorks
videos (1)
David Friedman
ExteNet Systems, Inc.
videos (1)
Ross Manire
Rippleshot
videos (1)
Canh Tran
Sixième Son
videos (2)
Colleen Fahey
Innoplexus
videos (1)
Gunjan Bhardwaj
Adeptia
videos (1)
Lou Ennuso
555 International
videos (2)
James Geier
Lightstream
videos (2)
Stu Grubbs
SURYA Electronics
videos (1)
Bruce Gianpetro
BlueGrace Logistics
videos (1)
Alisha Greenwald
SAP Fieldglass
videos (1)
Jai Shekhawat
AIT Worldwide Logistics
videos (1)
Vaughn Moore
Swap Motors
videos (1)
Sanjay Patel
TurboAppeal Inc
videos (1)
JOHN GUIDOS
Aginity
videos (1)
Doug Grimsted
ThinkCERCA
videos (1)
Eileen Murphy
KENTECH Consulting Inc.
videos (1)
Kenneth Coats
Call One Inc.
videos (3)
Chris Surdenik
Sage Clarity Solutions
videos (1)
John Oskin
eComfort.com
videos (1)
Pavel Sokolovsky
Allant Group
videos (2)
Gaurav Issar
Bacon Sports
videos (2)
Rob Cressy
Helix
AAron Dannenbring
Insuresoft
videos (1)
Tony Villa
SoloInsight
videos (1)
INOA Ventures
videos (1)
Paul Gustafson
NOW Foods
videos (1)
Jim Emme
SimpleRelevance, Inc.
videos (2)
Erik Severinghaus
ArrowStream
videos (1)
Frank Morgiewicz
Hireology
videos (2)
Proxfinity
videos (1)
Mitch Carrel
4C Insights
videos (2)
Alok Choudhary
8th Light
videos (1)
Paul Pagel
Zebra Technologies
videos (1)
Liberty Advisor Group
videos (1)
Sara Fitzgerald
Infiniteach
videos (1)
Katie Hench
Nexus A.I.
videos (1)
Phil Alexander
Steadfast.net
videos (1)
James Webb
TappedIn
videos (1)
Joseph Sheahan
Winston Privacy
videos (1)
Esquify, Inc.
videos (3)
Drew Stern
INXPO
videos (1)
Malcolm Lotzof
DialogTech Inc.
videos (1)
IRVIN SHAPIRO
physIQ
videos (1)
Gary Conkright
Framework IT
Tock and The Alinea Group
videos (1)
Nick Kokonas
Intetics, Inc.
videos (2)
Slack and Company
videos (1)
Gary Slack