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Talia Mashiach

About

I am passionate about human interactions in an increasing digital age. Successful marketing is about connecting with your audience. The most powerful connector is human interaction. Due to this, live meetings and events will continue to grow as the most powerful marketing channel available. What other channel has a captive audience for a period of time to convey content, surround an audience with your brand, create an environment for people to meet, and business to transpire?   Therefore, companies need to be able to manage this category strategically and leverage its opportunities, but you can't manage what you can't see.   I founded Eved with the goal of transforming the event category from a highly manual, inefficient process, to a turnkey process that provides a centralized global view of event spend in order to apply best in class management. While attendee management systems are valuable in automating the front end of the planning process, Eved is the first to provide a true spend management solution to handle the back end. We purpose built the best global bill payment solution available on the market to work for the event category. EvedPay turns payment into a touchless, automated process through a digital payment network wrapped by state-of-the-art technology. It integrates directly into a company's Accounts Payable system, completely eliminating the need for headcount to process payments, which then allows you to drive costs down by 75% to make payments.   I look to partner with innovators who are willing to join me in transforming the event category.
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