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Tastings And Education Important For Binny’s Customer Loyalty

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With 31 stores, Binny’s Beverage Depot is the largest independent retailer in the Midwest, and one of the largest in the country. Barbara Hermann, Wine Manager, gives a brief history of the organization and talks about their education program. With a selection of more than 12,000 items in their largest stores, Binny’s buyers travel the world going to wineries, distilleries and breweries locating selections specifically for Binny’s customers.