Founded in 1953, St. James of London was created by a lavender grower – which happens to be an ingredient still used in products today. Managing Director, Todd Fisher, says men are gravitating to higher grade shaving products and different kinds of hardware. Many of today’s trends are going back 100 years, such as using straight razors and safety razors. St. James of London is helping drive a shaving renaissance – men are taking better care of their skin and like all-natural products. Be on the lookout for shaving-focused retail shops and the luxury barber shop.