RJ White, CEO at Vipers Men’s Pro Basketball- Lead by example is the model that Ms. White employs. She also lives by the mantra that her mother shared with her, “No matter the challenge you face, never give up”. Another lesson she shares is to stay relevant by hiring and working with the generation that is trending, right now. She explains that the culture at her organization serves them because it’s a family environment that is helpful and fun. Hear how Ms. White used her local library, old school marketing techniques, combined with modern digital strategies, to build a killer marketing program for the brand.