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Manufacturing CEO: Know Your Niche, But Be Ready to Diversify

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Royal Die & Stamping Company is a niche manufacturer, providing components for the automotive, electronics, and telecommunications industries. Erik Freitag, President, talks about how Royal Die & Stamping has diversified its business over the past 80 years to meet the changing needs of the marketplace. While it’s key to find a strong market and service it, Erik recommends keeping your eyes open for opportunities to diversify.