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Have shared alignment around vision

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Brenda Palms Barber, President and CEO at Sweet Beginnings.   Her first challenge was becoming and learning to become a beekeeper. She had to learn to do all of this before being able to run the organization.  Her best advice to share as a small business that needs to retain clients is to never promise to deliver more than you can. To be thoughtful and truthful about what you can deliver. Additionally, she talks about how to market the brand their product with a very small budget.