We believe that the best design is one that focuses on the real people who will be using it. Through research, experience, and empathy, we identify the current and potential “ugh!” moments and fix them at the source. Mark Baldino, Co-Founder, explains how focus has played a huge role and how it has lead to some decisions for the better of the company. Baldino knows that he doesn’t always have the answer, so listening to the clients and what their needs may be, has made the company what it is today. What’s the best piece of business advice that Mark could give? Find out.