Michelle Damico, CEO at Michelle Damico Communications is not your typical CEO. She opens with that statement describing herself in her own words. She goes on to talk about herself as a storyteller turned journalist, turned brand storyteller. She shares that the balance of her authentically fun personality, coupled with being news savvy, she rounds it all up into how all of her authentic interests and attributes plays into her leadership style. She believes that authenticity is the key to true leadership. In this video, she talks about how leadership motivates and that her true passion for her work helps motivate to bring excitement for all of her employees.