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CEO Erryn Cobb On Trusting Yourself and Finding the Right Talent

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Fetch IMC was founded in 2009 to provide marketing solutions and strategies to small- and mid-sized businesses. CEO Erryn Cobb started the company as a PR firm, but adapted to provide a full range of services to fulfill the needs of his clients. For nearly a decade, he has learned that trusting yourself is important, but what it really means is to trust your preparation. Find out more in this next video what Erryn Cobb thinks of the term ‘human capital’ and what approach he takes towards it at Fetch IMC.