Rebranding a company that has been operating under the same branding for nearly 100 years is never easy. Now imagine starting a franchise project with the same company. That is exactly what Brian Moak, CEO of HEART Certified Auto Care is doing. HEART Certified Auto Care is an auto repair business that believes in education and transparency and offers a wide range of vehicle services. What is Brian doing to ensure his company stays authentic throughout its growth process? Find out.