04/15/2016
Jannell Colton, Director of Events at Zen Events Group, explains how corporate events are key to engaging customers and prospects – and the importance of contacting a professional audience before, during, and after the event. Face-to-face interaction gives people the sensory experience that we need as humans. Not surprisingly, the biggest challenge to a successful event is last-minute changes. Jannell compares it to removing a spoke from a wheel – the entire wheel is a little less stable, but the right event planner keeps it rolling!
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