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Be Alert To Unseen Risks: How CEO John Wheeler Maneuvered The Housing Market Crash

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As a community bank that specializes in residential construction lending, Countryside Bank was faced with several challenges during the latest housing market crash. Although unseen risks can be difficult to prepare for, CEO John Wheeler says that the key to his company’s survival was having each dedicated employee work personally with their clients. According to the Institute For Supply Management, identifying, analyzing and determining the impact and probability of certain unseen risks is the best way to maintain a strong composure when these issues may arise. Fully understanding the ins and outs of your market can help you to be alert to all possible risks, and gives the company a leg up in preparing creative solutions.