Business Is War, Perception Is Reality

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AVANT is a channel sales enablement company located in Chicago, IL. The co-founder and president, Drew Lydecker, sits down to discuss some of the challenges companies may face when in periods of hyper-growth. He explains that one of the most important things a company can do to recruit and retain the best talent it can find, is to work on and maintain its culture. Business is war, Lydecker says, and the perception of a company is the only reality that consumers and employees have. For more on AVANT and Lydecker’s solutions to growth challenges, check out the full BizCast video.