Aaron Goldman

General Info

About

Aaron Goldman is Chief Marketing Officer at 4C, a data science and marketing technology company. Bridging TV, digital, social, and mobile, the 4C product suite helps marketers make multi-screen magic.

Well-known in the industry for his freestyle flow and propensity to talk about himself in 3rd person, Goldman has been running the digital marketing rap game for about 20 years.

Prior to 4C, Goldman was CMO at Kenshoo, a leading enterprise marketing software company, for nearly 5 years. Of all his accomplishments during this time, Goldman is most proud of turning Kenshoo into multiple parts of speech, with such taglines as Kenshoo Do It? I Kenshoo, Can You? And How Do You Kenshoo?

Previously, Goldman founded Connectual, a digital marketing consulting and matchmaking firm. Before that, he was VP Marketing and Strategic Partnerships at Resolution Media, a search marketing agency that makes it rain under the Omnicom umbrella. And in the early days, Goldman managed U.S. Midwest sales for MaxOnline, an ad network that was folded into IAC. He sold a lot of pop-ups.

Goldman is also the author of Everything I Know about Marketing I Learned from Google (McGraw-Hill 2010), When he’s not busy Googling himself, Goldman is running around Chicago with his wife, Lisa, daughter, Eliara, and twins, Ethan and Mila.

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Aaron Goldman and 4C Insights Help Marketers Market The Way Consumers Consume

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